Day 1 - Wednesday, 18 March 2026
Corporate & MICE Travel Strategy – Unlock Your Hidden Potential
Streams
Formats
10:15-11:00
Opening Ceremony
11:00-11:20
Welcome and Grand Opening Ceremony
Conference Chairperson:
11:20-11:50
Advance Strategy Masterclass – Activate “Analytical” Left Brain:
Keynote Speaker
Prof. Greeley Koch – Professional Studies Jonathan M. Tisch Center of Hospitality; Managing Director of 490 Consulting; Director of Travel at Acquis Consulting Group; Strategic Advisor at 3Sixty.
The Left Brain Intrapreneurial Mindset: Thriving in a Changing Corporate Travel Ecosystem
In a business environment defined by constant disruption and fast-evolving expectations, those who lead with entrepreneurial energy—from within their organizations—are driving the most meaningful change.
In this dynamic 30-minute keynote, Greeley Koch introduces The Intrapreneurial Mindset, a bold new superpower for both corporate travel managers and the suppliers who support them. More than a buzzword, intrapreneurship is the ability to think like a founder inside an established company: taking initiative, embracing innovation, and aligning smart risk-taking with real business value.
Attendees will walk away energized and equipped to:
- Navigate rapid change in the corporate travel ecosystem
- Champion innovation from within their own roles
- Build stronger collaboration between buyers and suppliers
- Unlock fresh ways to create value—for their organizations and travellers alike
Delivered by a global speaker and educator who has inspired audiences around the world, this session is designed to spark action, challenge assumptions, and leave every participant thinking differently about what’s possible.
11:50-12:20
Advance Strategy Masterclass – Activate “Creativity” Right Brain:
Keynote Speaker
Ms Andrée Jetté – Gestion Immobilière Immosoul inc. – Co-Founder
Expert Neuroscientist in “Stress Management Through Humor”.
The Right Brain Neuroscience Mindset: Thriving in a Shift of Paradigm
Imagine your brain as a subway map: thousands of tracks, some lit up bright, others forgotten. The second you decide to reroute—flip the mindset, ditch the story—neuroscience floods that line in neon.
Resistance isn’t strength; it’s stale wiring yelling for sleep. Dopamine doesn’t reward safety, it rewards the jump. PET scans show the ventral striatum lights up when you leap. In thirty minutes, we’ll map the three-second gate of neuroplasticity: sense the urge, breathe once, switch tracks.
Then we’ll do it live: you’ll stand, pair off, pick one real world corporate problem, and acting as intrapreneur, in sixty seconds you’ll spit out wild, useless, brilliant fixes with the right side of your brain on full blast. Gather back, using your left logical brain, sift, smash two or three ideas together—bam, solution.
Thirty-second eye-gaze breathing seals the calm. Because change isn’t scary. The scary part is staying stuck while the world speeds past. Changing mindset is key! Andrée will go through a legendary journey with you in 30 mins in the following five stages:
Part one: Resistance – why it feels right, why it blocks you.
Part two: The two lanes – left brain routine, right brain wild.
Part three: The sixty-second brainstorm – stand, spew, solve.
Part four: The reset tool – breathe slow, reroute fear.
Part five: Walk out wired for flips, not flops.
12:20-12:50
Fireside Chat – Unlocking The Hidden Potential of The Brain
In an era where the complexities of the human brain intrigue scientists and layperson alike, our fireside chat session seeks to explore the vast, untapped potential that resides within each individual. Join us as we embark on a journey to unlock the hidden potentials. By understanding the brain’s complexity and applying insights from our experts, we can redefine what is means to maximise our potential. Together, we will explore how to transform the abstract notion of potential into actionable outcomes for a more fulfilling corporate/MICE travel career life.
Moderator:
Expert Panel:
Moderator:
Dr. Benson Tang – Corporate Travel Community – Executive Director
Expert Panel:
Prof. Greeley Koch – New York University – School of Professional Studies – Jonathan M. Tisch Center of Hospitality
490 Consulting LLC – Managing Director
Ms Andrée Jetté – Gestion Immobilière Immosoul inc. – Co-Founder
Expert Neuroscientist in “Stress Management Through Humor”.
12:50-14:15
Luncheon
14:15-15:15
Convergence of Ideas Forum: Corporate Travel and MICE Think Tank
It has become evident that while corporations have resumed travel in both transient and MICE (Meetings, Incentives, Conferences, and Exhibitions) trips, our industry has evolved significantly due to un-aimicable government policies such as geopolitical situation and/or special tariff applications. Business journeys, for example MICE planning and execution has grown increasingly more complex. With a heightened emphasis on well-being, organizations must now adhere to new standards of duty of care and respond to evolving criteria regarding risk and cost management in MICE.
This esteemed panel discussion will convene industry leaders to guide participants through the intricacies of the new normal of MICE and travel planning landscape.
Moderator:
Travel Manager Panel:
Moderator:
Dr. Benson Tang – Corporate Travel Community – Executive Director
Travel Manager Panelist:
Ms Souhilla Taarabit – Al-Futtaim – Group Head of Corporate Travel Services
Mr Rahul Marwah – KPMG – Director, Sourcing & Procurement Advisory
Mr Sherwin Dai – Trip.Biz – General Manager, Greater China & North Asia
Ms Simone Gibbs – ex-Toyota Finance Australia – Procurement Lead
19:00-21:00
The Happy Wednesday Experience
Experience the excitement of Hong Kong’s iconic horse racing night at Happy Valley Racecourse, all while networking in a vibrant and fun-filled atmosphere.
*By invitation only